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subject:"Mobile business"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~type_genre:"Fallstudie"
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Mobile business
Consumer behaviour
Marketing management
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8
Telekommunikationsdienst
8
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3
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3
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2
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2
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Cahill, Jonnie
1
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1
Nasır, Süphan
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Scharf, Andreas
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Wolf, Thomas
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Handbook of research on mobile marketing management
1
Psychology & marketing
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ECONIS (ZBW)
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1
Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
Saved in:
2
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
3
Fallstudien aus dynamischen Märkten : Telekommunikation, Internetdienste, Energiewirtschaft
Scharf, Andreas
(
ed.
);
Wolf, Thomas
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001455835
Saved in:
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