Sponsorship at O2 : "The Belief that Repaid"
Year of publication: |
2013
|
---|---|
Authors: | Cahill, Jonnie ; Meenaghan, John A. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 5, p. 431-443
|
Subject: | Telefónica SA | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Irland | Ireland | Telekommunikationsdienst | Telecommunications services |
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