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subject:"Mobile communications"
~isPartOf:"Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021"
~subject:"Information technology"
~subject:"Internet marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzbeitrag"
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Mobile communications
Information technology
Internet marketing
Brand equity
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Brand image
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Brand personality
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Markenimage
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Mobile phone
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Mobiltelefon
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
AGDI working paper
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Discussion paper / Tinbergen Institute
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Working paper / National Bureau of Economic Research, Inc.
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CSAE working paper / Centre for the Study of African Economies
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Capturing the gains working paper
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Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät / Wirtschaftswissenschaftliche Fakultät, Universität Hannover : Hannover economic papers (HEP)
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Working paper series / United Nations University, UNU-MERIT / United Nations University, UNU-MERIT
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Conference proceedings trends in business communication 2016
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
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