The impact of mobile phone brand personality on brand equity among Albanian consumers
Year of publication: |
2022
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Authors: | Shyle, Irma |
Published in: |
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021. - Cham : Springer International Publishing, ISBN 978-3-030-95809-1. - 2022, p. 115-128
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Subject: | Brand personality | Mobile phone | Brand equity | Personality dimensions | Markenimage | Brand image | Mobiltelefon | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobilkommunikation | Mobile communications |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-030-95809-1_6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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