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subject:"Mobile communications"
~isPartOf:"Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021"
~subject:"Information technology"
~subject:"Internet marketing"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzbeitrag"
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Mobile communications
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Brand equity
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Brand image
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Consumer behaviour
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Markenführung
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Markenimage
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Shyle, Irma
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Conference proceedings trends in business communication 2016
1
International journal of production economics
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Labour economics : official journal of the European Association of Labour Economists
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Reinventing management strategies : the design for future ; issues in marketing and finance
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The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
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(pp. 115-128)
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2022
Persistent link: https://www.econbiz.de/10013338057
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