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subject:"Mobile communications"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~subject:"Indien"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Mobile communications
Indien
Internet marketing
Konsumentenverhalten
Mobile phone
6
Mobiltelefon
6
Consumer behaviour
5
Mobilkommunikation
4
India
3
Advertising
2
Advertising effects
2
Mobile Marketing
2
Mobile marketing
2
Werbewirkung
2
Werbung
2
4A's
1
Addiction
1
Communication
1
Consumer attitudes
1
Credibility
1
Factor analysis
1
Faktorenanalyse
1
Gesundheit
1
Glaubwürdigkeit
1
Health
1
Information technology
1
Ländlicher Raum
1
Mobile Business
1
Mobile advertising
1
Mobile business
1
Nokia
1
Online-Marketing
1
Rural
1
Rural area
1
SMS
1
Sucht
1
Telecommunications industry
1
Telekommunikationssektor
1
Time
1
Viral marketing
1
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Article
6
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6
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English
6
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Reddy, T. Ravindra
2
Amin, Prashant
1
Fonceca, Clayton Michael
1
Justus, T. Frank Sunil
1
Lakshmi, N. Rajya
1
Lisa, E.
1
Sarkar, Dev Narayan
1
Sunitha, T.
1
Thairiyam, Moieeson
1
Zaveri, Bijal
1
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Telecommunications policy : the international journal of digital economy, data sciences and new media
52
AGDI working paper
30
Technological forecasting & social change : an international journal
30
Journal of retailing and consumer services
22
International journal of business information systems : IJBIS
14
Journal of business research : JBR
12
International journal of e-business research : an official publication of the Information Resources Management Association
11
Information economics and policy : IEP
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of technology marketing : IJTMkt
9
NBER working paper series
9
Discussion paper
8
Information systems research : ISR
8
International journal of internet marketing and advertising : IJIMA
8
Journal of development economics
8
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
8
Young consumers : insight and ideas for responsible marketers
8
Asia Pacific journal of marketing and logistics
7
International journal of business innovation and research
7
International journal of consumer studies
7
Journal of marketing communications
7
Services marketing quarterly
7
Applied economics letters
6
International journal of electronic business
6
International journal of industrial organization
6
Journal of African business
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : MM
6
Management information systems : mis quarterly
6
NBER Working Paper
6
NET Institute Working Paper
6
The journal of services marketing
6
Economics letters
5
International journal of enterprise network management
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of internet commerce
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
SpringerLink / Bücher
5
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ECONIS (ZBW)
6
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1
Consumer attitudes towards SMS advertising : an empirical study-strategic and tactical implications
Amin, Prashant
;
Zaveri, Bijal
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
4
,
pp. 29-48
Persistent link: https://www.econbiz.de/10012050730
Saved in:
2
Mobile phone usage addiction : an empirical study
Fonceca, Clayton Michael
;
Lisa, E.
;
Thairiyam, Moieeson
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
4
,
pp. 138-144
Persistent link: https://www.econbiz.de/10012050796
Saved in:
3
Determinants of word of mouse in purchase of mobile phones
Justus, T. Frank Sunil
;
Sunitha, T.
- In:
GITAM journal of management : a quarterly publication …
15
(
2017
)
3
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011977006
Saved in:
4
Consumer's attitude towards SMS advertising : a study in Nellore City, Andhra Pradesh, India
Reddy, T. Ravindra
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
2
,
pp. 253-258
Persistent link: https://www.econbiz.de/10011398446
Saved in:
5
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
6
Designing a rural distribution network for mobile handsets in India : a conceptual framework
Sarkar, Dev Narayan
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
4
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011292562
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