Determinants of word of mouse in purchase of mobile phones
Year of publication: |
July-September 2017
|
---|---|
Authors: | Justus, T. Frank Sunil ; Sunitha, T. |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 15.2017, 3, p. 70-79
|
Subject: | Word of mouse | Time | Credibility | empathy | neutral source | Mobiltelefon | Mobile phone | Glaubwürdigkeit | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Virales Marketing | Viral marketing |
-
Schudak, Annika, (2015)
-
Decker, Reinhold, (2008)
-
Consumer confusion in mobile application buying : the moderating role of need for cognition
Ghosh, Tathagata, (2014)
- More ...
-
The tale of three union presidents
Justus, T. Frank Sunil, (2006)
-
The tale of three union presidents
Justus, T. Frank Sunil, (2006)
- More ...