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subject:"Mobile communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
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Mobile communications
Consumer behaviour
Media usage
6
Mediennutzung
6
Internet marketing
4
Online-Marketing
4
Website
3
Internet
2
Konsumentenverhalten
2
Mobile phone
2
Mobilkommunikation
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Mobiltelefon
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Analysis of variance
1
Beziehungsmarketing
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Co-creation
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Co-production
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Communication media
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Communication theory
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Customer integration
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Dienstleistungsmarketing
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Digitale Dienste
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Estimation
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Information dissemination
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Bacile, Todd J.
1
Forman, Christopher
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Ittersum, Koert van
1
Kim, Jun B.
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Xu, Jiao
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
Young consumers : insight and ideas for responsible marketers
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of marketing communications
5
Journal of advertising research
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Gabler Edition Wissenschaft
3
International journal of internet marketing and advertising : IJIMA
3
Journal of media business studies
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
College of Business working papers
2
European Sport management quarterly : ESMQ
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems and e-business management : ISeB
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of marketing research
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Journal of targeting, measurement and analysis for marketing
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Journal of the Academy of Marketing Science
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KOF working papers
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Media-Perspektiven
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Revue d'économie politique
2
Technological forecasting & social change : an international journal
2
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
The journal of consumer marketing
2
A research agenda for media economics
1
AWA '96
1
AWA '97
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in human and social aspects of technology (AHSAT) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Arbeitsbericht / Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
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Arbeitspapiere zur Marketingtheorie
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BLM-Schriftenreihe
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
2
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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