From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad, (2016)
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S., (2016)
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Marketing research on mobile apps : past, present and future
Stocchi, Lara, (2022)
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How online trust evolves over time : The role of social perception
Ye, Christine, (2020)
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Ye, Christine, (2015)
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How social partnerships build brands
Peloza, John, (2014)
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