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subject:"Mobile communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing"
~subject:"Measurement"
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Mobile communications
Measurement
Media usage
6
Mediennutzung
6
Internet marketing
4
Online-Marketing
4
Website
3
Consumer behaviour
2
Internet
2
Konsumentenverhalten
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Mobile phone
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Analysis of variance
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Beziehungsmarketing
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Co-creation
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Co-production
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Communication media
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Communication theory
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Customer integration
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Digitale Dienste
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Bacile, Todd J.
1
Ewing, Michael
1
Forman, Christopher
1
Gregor, Shirley
1
Ittersum, Koert van
1
Kim, Jun B.
1
Lin, Aleck
1
Swilley, Esther
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Xu, Jiao
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Ye, Christine
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
JMM : the international journal on media management
6
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
College of Business working papers
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of market research
2
Journal of advertising research
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of targeting, measurement and analysis for marketing
2
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
AGMA-Forschungsberichte
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
BLM-Schriftenreihe
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Detecon-Management-Report / Deutsche Ausgabe : DMR ; das Magazin für Management und Technologie
1
Digital excellence : university meets economy
1
ERIM report series research in management
1
European Sport management quarterly : ESMQ
1
Frontiers of broadband, electronic and mobile commerce
1
Gabler Edition Wissenschaft
1
Global business perspectives
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information and organization
1
Information systems and e-business management : ISeB
1
Information systems frontiers : ISF ; a journal of research and innovation
1
Innovationen im E-Business : die 5. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet...
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of management information systems : JMIS
1
Kellogg on advertising & media : the Kellogg School of Management
1
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
1
Leitfaden Online-Marketing ; [Bd. 1]
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ECONIS (ZBW)
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1
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
2
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
3
Developing a scale to measure the enjoyment of web experiences
Lin, Aleck
;
Gregor, Shirley
;
Ewing, Michael
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 40-57
Persistent link: https://www.econbiz.de/10003795386
Saved in:
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