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subject:"Mobile communications"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Han, Sang Pil"
~subject:"Elektronisches Geld"
~subject:"Mobile business"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Mobile communications
Elektronisches Geld
Mobile business
Apple
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Consumer behaviour
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Demand
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Google
1
Internet marketing
1
Konsumentenverhalten
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Mobile Anwendung
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Mobile Business
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Mobile Marketing
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Mobile application
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Mobile marketing
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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Nachfrage
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Online-Marketing
1
app characteristics
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demand estimation
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in-app advertising
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in-app purchases
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mobile analytics
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mobile apps
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mobile marketing
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Han, Sang Pil
Andrews, Michelle
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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