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subject:"Neuromarketing"
~isPartOf:"European research studies"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of historical research in marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Neuroscience
7
Neurowissenschaften
7
Consumer behaviour
5
Konsumentenverhalten
5
Cognition
4
Kognition
4
Advertising
2
Advertising effects
2
Computerspiel
2
Game theory
2
Spieltheorie
2
Video game
2
Werbewirkung
2
Werbung
2
cognitive neuroscience
2
Advertisement
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Bio-Lebensmittel
1
Consumer behavior
1
Decision
1
Decision-making
1
EEG
1
Electrocardiography (ECG)
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Electrodermal Activity (EDA)
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Emotion
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Entscheidung
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FMRI
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GSR
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Galvanic Skin Response
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Gesundheit
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Health
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Heart Rate (HR)
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Imotions
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In-game advertising
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India
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Indien
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Internet marketing
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Marketing history
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Aufsatz in Zeitschrift
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English
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Hamelin, Nicholas
1
Harcar, Talha
1
Kishore, Nikhita
1
Penrod, Joshua M.
1
Wąsikowska, Barbara
1
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European research studies
Journal of euromarketing
Journal of historical research in marketing
Journal of business research : JBR
6
Journal of marketing research : JMR
4
Psychology & marketing
4
The journal of product & brand management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Organizational research methods : ORM
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Der Markt : international journal of marketing
1
Economics, management and financial markets
1
European journal of marketing
1
European research on management and business economics
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of consumer studies
1
International journal of economic behavior and organization : IJEBO
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of information & knowledge management : JIKM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international food & agribusiness marketing
1
Journal of management research
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara
- In:
European research studies
24
(
2021
)
2B
,
pp. 1153-1162
Persistent link: https://www.econbiz.de/10012664286
Saved in:
2
A history of theories of decision-making and technologies for observation in the service of marketing
Penrod, Joshua M.
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10014315015
Saved in:
3
"Women read ... men don't (or not so much)!" : how neuroscience can help package design?
Hamelin, Nicholas
;
Kishore, Nikhita
;
Harcar, Talha
- In:
Journal of euromarketing
26
(
2017
)
3/4
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011878208
Saved in:
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