"Women read ... men don't (or not so much)!" : how neuroscience can help package design?
Nicholas Hamelin, Nikhita Kishore, Talha Harcar
| Year of publication: |
July-December 2017
|
|---|---|
| Authors: | Hamelin, Nicholas ; Kishore, Nikhita ; Harcar, Talha |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 26.2017, 3/4, p. 128-141
|
| Subject: | Neuro-marketing | Neuroscience | Packaging design | organic food | India | Organic food market | visual Saliency | Galvanic Skin Response | Imotions | facial expression | emotion | Bio-Lebensmittel | Organic food | Neurowissenschaften | Emotion | Indien | Verpackung | Packaging | Neuromarketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011878208