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subject:"Neuromarketing"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Kognition"
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Neuromarketing
Kognition
Consumer behaviour
3
Konsumentenverhalten
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Neuroscience
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Neurowissenschaften
3
Affective Pain-processing Pathways
1
Behavioral economics
1
Consumer Neuroscience
1
Marketing management
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Marketingmanagement
1
Mental Accounting
1
Microeconomic Theory
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Microeconomics
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Mikroökonomik
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Plassmann, Hilke
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Karmarkar, Uma R.
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Lindner, Axel
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Mažar, Nina
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Robitaille, Nicole
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Faculty & research / Insead : working paper series
Journal of business research : JBR
7
European research studies
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
Journal of marketing research : JMR
5
Psychology & marketing
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
Building organizational resilience with neuroleadership
4
The social cognitive neuroscience of organizations
4
Journal of business ethics : JOBE
3
Journal of economic behavior & organization : JEBO
3
Organizational research methods : ORM
3
The journal of product & brand management
3
Biometrics and neuroscience research in business and management : advances and applications
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
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European journal of marketing
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Innovatives Markenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of management : JOM
2
Journal of management information systems : JMIS
2
Journal of retailing and consumer services
2
Leadership & organization development journal
2
Long range planning : LRP ; international journal of strategic management
2
Management revue : socio-economic studies
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Springer Gabler Research
2
Springer eBook Collection
2
The journal of brand management : an international journal
2
A Productivity Press book
1
Academic journal of economic studies
1
Academy of Management journal : AMJ
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
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