Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Nina Mazar (University of Toronto), Hilke Plassmann (INSEAD), Nicole Robitaille (Queen’s University), Axel Lindner (Institute for Clinical Brain Research)
| Year of publication: |
Dec 16, 2016 ; Revised version of 2015/01/MKT
|
|---|---|
| Authors: | Mažar, Nina ; Plassmann, Hilke ; Robitaille, Nicole ; Lindner, Axel |
| Publisher: |
[Fontainebleau] : INSEAD |
| Subject: | Affective Pain-processing Pathways | Purchasing | Microeconomic Theory | Mental Accounting | Consumer Neuroscience | Pricing | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Verhaltensökonomik | Behavioral economics | Mikroökonomik | Microeconomics | Neuromarketing |
| Extent: | 1 Online-Ressource (circa 51 Seiten) Illustrationen |
|---|---|
| Series: | Faculty & research / Insead : working paper series. - Fontainebleau : [Verlag nicht ermittelbar], ZDB-ID 2112291-X. - Vol. 2017, 06 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011691351