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subject:"Neuromarketing"
~isPartOf:"Organizational research methods : ORM"
~subject:"Neurowissenschaften"
~subject:"organizational neuroscience"
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Neuromarketing
Neurowissenschaften
organizational neuroscience
Neuroscience
8
Organisationsforschung
6
Organizational research
6
neuroscience
5
Bibliometrics
2
Bibliometrie
2
Neuroeconomics
2
Neuroökonomie
2
neuroeconomics
2
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1
Cognition
1
Consumer behaviour
1
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TMS
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Verhalten in Organisationen
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cognitive conjunction
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consciousness
1
consumer behavior
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consumer neuroscience
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decision making
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decision neuroscience
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dualism
1
emotions
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finance
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Antonakis, John
1
Bagozzi, Richard P.
1
Boyatzis, Richard E.
1
Fenters, Virgil
1
Friedman, Jared P.
1
Jack, Anthony I.
1
Karmarkar, Uma R.
1
Kometer, Michael
1
Köhler, Tine
1
Lee, Nick
1
Miendlarzewska, Ewa A.
1
Murray, Micah M.
1
Passarelli, Angela M.
1
Plassmann, Hilke
1
Preuschoff, Kerstin
1
Rochford, Kylie C.
1
Volk, Stefan
1
Waldman, David A.
1
Wang, Danni
1
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Organizational research methods : ORM
SpringerLink / Bücher
20
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Building organizational resilience with neuroleadership
12
Psychology & marketing
11
Springer eBook Collection
11
Journal of business ethics : JOBE
10
Journal of business research : JBR
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of marketing research : JMR
8
Biometrics and neuroscience research in business and management : advances and applications
7
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Lecture Notes in Information Systems and Organisation
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
3
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ECONIS (ZBW)
8
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1
An introductory guide to organizational neuroscience
Murray, Micah M.
;
Antonakis, John
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10012005360
Saved in:
2
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
3
Neurofinance
Miendlarzewska, Ewa A.
;
Kometer, Michael
;
Preuschoff, …
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 196-222
Persistent link: https://www.econbiz.de/10012005393
Saved in:
4
The added value of neuroscience methods in organizational research
Waldman, David A.
;
Wang, Danni
;
Fenters, Virgil
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 223-249
Persistent link: https://www.econbiz.de/10012005398
Saved in:
5
Philosophical foundations of neuroscience in organizational research : functional and nonfunctional approaches
Bagozzi, Richard P.
;
Lee, Nick
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 299-331
Persistent link: https://www.econbiz.de/10012005410
Saved in:
6
Pitfalls in organizational neuroscience : a critical review and suggestions for future research
Jack, Anthony I.
;
Rochford, Kylie C.
;
Friedman, Jared P.
; …
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 421-458
Persistent link: https://www.econbiz.de/10012005430
Saved in:
7
Feature topic : neuroscience methods in organizational research
2019
Persistent link: https://www.econbiz.de/10012005537
Saved in:
8
Brains and games : applying neuroeconomics to organizational research
Volk, Stefan
;
Köhler, Tine
- In:
Organizational research methods : ORM
15
(
2012
)
4
,
pp. 522-552
Persistent link: https://www.econbiz.de/10009659735
Saved in:
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