Consumer neuroscience : past, present, and future
Year of publication: |
2019
|
---|---|
Authors: | Karmarkar, Uma R. ; Plassmann, Hilke |
Published in: |
Organizational research methods : ORM. - London [u.a.] : Sage, ISSN 1552-7425, ZDB-ID 2029600-9. - Vol. 22.2019, 1, p. 174-195
|
Subject: | marketing | neuroscience | consumer neuroscience | consumer behavior | decision neuroscience | neuroeconomics | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics | Neuromarketing |
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