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subject:"Neuromarketing"
~person:"Antonovica, Arta"
~person:"Huettel, Scott A."
~subject:"Decision making"
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Neuromarketing
Decision making
Consumer behaviour
3
Konsumentenverhalten
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Neuroscience
3
Neurowissenschaften
3
consumer neuroscience
2
Brand management
1
Consumr behavior
1
Decision
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Ethics
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Ethik
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Hormones
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Japan
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Markenführung
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Marketing
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Packaging
1
Verpackung
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brain-behavior relationships
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branding
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consumer behaviour
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consumer studies
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fMRI
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neuromarketing
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packaging
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replication
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Antonovica, Arta
Huettel, Scott A.
Hubert, Anita Mirja
7
Kenning, Peter
6
Plassmann, Hilke
5
Smidts, Ale
5
Preilowski, Bruno
4
Boksem, Maarten A. S.
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Scheier, Christian
3
Sánchez-Fernández, Juan
3
Agarwal, Sharad
2
Bielefeld, Klaus W.
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Burmann, Christoph
2
Casado-Aranda, Luis-Alberto
2
Chan, Hang-Yee
2
Hsu, Ming
2
Karmarkar, Uma R.
2
Lee, Nick
2
Lindig, Henrike
2
Nyoni, Thabani
2
Petermann, Peter
2
Seixas, Daniela
2
Senior, Carl
2
Venkatraman, Vinod
2
Ahlert, Dieter
1
Al Smadi, Sami
1
Al-Kwifi, Sam O.
1
Alcauter, Sarael
1
Alvarez-Altamirano, Katerina
1
Andreu-Perez, Javier
1
Andronescu, Daniel Adrian
1
André, Michael
1
Andréu-Abela, Jaime
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Antonakis, John
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International journal of consumer studies
1
Journal of business ethics : JOBE
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.
;
Sinnott-Armstrong, Walter
;
Huettel, …
- In:
Journal of business ethics : JOBE
144
(
2017
)
4
,
pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
Saved in:
3
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
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