Consumer neuroscience on branding and packaging : a review and future research agenda
Víctor José Cerro Rodríguez, Arta Antonovica, Dolores Lucía Sutil Martín
| Year of publication: |
2023
|
|---|---|
| Authors: | Cerro Rodríguez, Víctor José ; Antonovica, Arta ; Sutil Martín, Dolores Lucía |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 6, p. 2790-2815
|
| Subject: | branding | consumer behaviour | consumer neuroscience | consumer studies | neuromarketing | packaging | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Markenführung | Brand management | Neurowissenschaften | Neuroscience | Japan | Verpackung | Packaging |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12936 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427401