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subject:"Neuromarketing"
~person:"Casado-Aranda, Luis-Alberto"
~person:"Verbeke, Willem J. M. I."
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Neuromarketing
Neuroscience
8
Neurowissenschaften
8
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
3
Consumer neuroscience
3
Werbewirkung
3
Advertising
2
Beziehungsmarketing
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Emotion
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Relationship marketing
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Salespeople
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Verkaufspersonal
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Werbung
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fMRI
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Ad appeals
1
Arbeitspsychologie
1
Banner ads
1
Bibliometrics
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Bibliometrie
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Cognition
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Communication
1
Consumer ethnocentrism
1
Consumer impulsiveness
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Country of origin
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Experiential
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Hedonic banner
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Hedonic price index
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Hedonischer Preisindex
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Herkunftsbezeichnung
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Internet marketing
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Kognition
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Casado-Aranda, Luis-Alberto
Verbeke, Willem J. M. I.
Hubert, Anita Mirja
7
Kenning, Peter
6
Plassmann, Hilke
5
Smidts, Ale
5
Preilowski, Bruno
4
Boksem, Maarten A. S.
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Scheier, Christian
3
Sánchez-Fernández, Juan
3
Agarwal, Sharad
2
Bielefeld, Klaus W.
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Burmann, Christoph
2
Chan, Hang-Yee
2
Hsu, Ming
2
Huettel, Scott A.
2
Karmarkar, Uma R.
2
Lee, Nick
2
Lindig, Henrike
2
Nyoni, Thabani
2
Petermann, Peter
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Seixas, Daniela
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Senior, Carl
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Venkatraman, Vinod
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Ahlert, Dieter
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Al-Kwifi, Sam O.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
3
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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