The application of neuromarketing tools in communication research : a comprehensive review of trends
Year of publication: |
2023
|
---|---|
Authors: | Casado-Aranda, Luis-Alberto ; Sánchez-Fernández, Juan ; Bigné Alcañiz, J. Enrique ; Smidts, Ale |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 9, p. 1737-1756
|
Subject: | advertising | communication | comprehensive analysis | consumer neuroscience | literature review | neuromarketing | persuasion | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Bibliometrie | Bibliometrics | Kommunikation | Communication | Neurowissenschaften | Neuroscience | Werbewirkung | Advertising effects |
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