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subject:"Neuromarketing"
~person:"Verbeke, Willem J. M. I."
~subject:"Konsumentenverhalten"
~subject:"Neuroscience"
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Neuromarketing
Konsumentenverhalten
Neuroscience
Neurowissenschaften
5
Consumer behaviour
3
Beziehungsmarketing
2
Emotion
2
Relationship marketing
2
Salespeople
2
Verkaufspersonal
2
Ad appeals
1
Advertising
1
Advertising effects
1
Arbeitspsychologie
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Cognition
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Consumer neuroscience
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Experiential
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Functional
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Führungskräfte
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Leadership style
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Machiavellianism
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Managers
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Organizational behaviour
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Organizational psychology
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Verhalten in Organisationen
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Werbewirkung
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fMRI
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functional magnetic resonance imaging
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neuroscience
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Verbeke, Willem J. M. I.
Kenning, Peter
14
Riedl, René
14
Plassmann, Hilke
13
Davis, Fred D.
11
Hubert, Anita Mirja
10
Waldman, David A.
10
Lee, Nick
9
Balthazard, Pierre A.
8
Cerf, Moran
8
Dimoka, Angelika
8
Reimann, Martin
8
Senior, Carl
8
Becker, William J.
7
Ghadiri, Argang
7
Léger, Pierre-Majorique
7
Peters, Theo
7
Vom Brocke, Jan
7
Bagozzi, Richard P.
6
Cropanzano, Russell
6
Gutjahr, Gert
6
Hubert, Marco
6
Häusel, Hans-Georg
6
Lindebaum, Dirk
6
Smidts, Ale
6
Weber, Bernd
6
Karmarkar, Uma R.
5
Randolph, Adriane B.
5
Sanfey, Alan G.
5
Scheier, Christian
5
Sánchez-Fernández, Juan
5
Zak, Paul J.
5
Bechara, Antoine
4
Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
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Golden, Timothy D.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of management : JOM
1
Journal of the Academy of Marketing Science
1
The Oxford handbook of positive organizational scholarship
1
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ECONIS (ZBW)
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1
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
2
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
3
Theory of mind and empathic explanations of Machiavellianism : a neuroscience perspective
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of management : JOM
39
(
2013
)
7
,
pp. 1760-1798
Persistent link: https://www.econbiz.de/10010199969
Saved in:
4
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
5
Exploring the minds of managers : insights from three neuroscience studies
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
- In:
The Oxford handbook of positive organizational scholarship
,
(pp. 138-151)
.
2012
Persistent link: https://www.econbiz.de/10010193538
Saved in:
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