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subject:"Online-Marketing"
~isPartOf:"Financial Times Deutschland"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Markenartikel"
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Online-Marketing
Markenartikel
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Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Consumer behaviour
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Financial Times Deutschland
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
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Diskussionsbeiträge zu Marketing und Vertrieb : Schriftenreihe der FHDW Hannover
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E-retailing challenges and opportunities in the global marketplace
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Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
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Der e-loyale Kunde : Beziehungsmarketing im Internet ; wie Sie Websurfer zu Stammkunden machen
Smith, Ellen Reid
-
2001
Persistent link: https://www.econbiz.de/10001594456
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