Der e-loyale Kunde : Beziehungsmarketing im Internet ; wie Sie Websurfer zu Stammkunden machen
Ellen Reid Smith. Aus dem Engl. von Nikolas Bertheau
| Alternative title: | E-loyality <dt.> E-loyalty <dt.> |
|---|---|
| Year of publication: |
2001
|
| Authors: | Smith, Ellen Reid |
| Publisher: |
München [u.a.] : Financial Times Prentice Hall |
| Subject: | Unternehmen | Online-Marketing | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 317 S 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8272-7032-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001594456