//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Online-Marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Reijmersdal, Eva A. van"
~subject:"360-degree videos"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsolenspiel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
360-degree videos
Advertising
2
Advertising effects
2
Computerspiel
2
Internet marketing
2
Video game
2
Werbewirkung
2
Werbung
2
Consumer behaviour
1
Gamification
1
Influencer marketing
1
Konsumentenverhalten
1
Tariff policy
1
Zollpolitik
1
advergames
1
advertising literacy
1
in-game advertising
1
minors
1
online video
1
persuasion knowledge
1
pictogram
1
transparency
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Reijmersdal, Eva A. van
Berlo, Zeph M. C. van
1
Boerman, Sophie C.
1
Evans, Nathaniel J.
1
Hoy, Mariea Grubbs
1
Kim, Jihyun
1
Lee, Kwan Min
1
Nguyen, Thao P. H.
1
Park, Namkee
1
Rozendaal, Esther
1
Song, Hayeon
1
Waiguny, M. K. J.
1
Wojdynski, Bartosz W.
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->