Twenty years of research on gamified advertising : a systematic overview of theories and variables
Year of publication: |
2023
|
---|---|
Authors: | Berlo, Zeph M. C. van ; Reijmersdal, Eva A. van ; Waiguny, M. K. J. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 171-180
|
Subject: | advergames | Gamification | in-game advertising | Werbung | Advertising | Computerspiel | Video game | Werbewirkung | Advertising effects | Zollpolitik | Tariff policy | Online-Marketing | Internet marketing |
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