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subject:"Online-Marketing"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Marketing management"
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Online-Marketing
Marketing management
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Young consumers : insight and ideas for responsible marketers
SpringerLink / Bücher
11
Journal of advertising research
10
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Psychology & marketing
8
International journal of advertising : the quarterly review of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
The journal of consumer marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
Erfurter Hefte zum angewandten Marketing
4
Harvard business review : HBR
4
International journal of advertising : the review of marketing communications
4
Journal of food products marketing
4
Journal of marketing analytics : JMA
4
Journal of strategic marketing
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Marketing intelligence & planning
4
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Research
4
The silver market phenomenon : marketing and innovation in the aging society
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of consumer studies
3
Jahrbuch Seniorenmarketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of retailing and consumer services
3
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ECONIS (ZBW)
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
4
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
5
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
6
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
7
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
8
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
9
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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