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subject:"Online-Marketing"
~person:"Buijzen, Moniek"
~person:"Sreejesh, S."
~subject:"Advertising"
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Search: subject_exact:"Konsolenspiel"
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Online-Marketing
Advertising
Computerspiel
14
Video game
14
Advertising effects
12
Werbewirkung
12
Brand image
10
Internet marketing
10
Markenimage
10
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Werbung
7
Brand
5
Children
5
Kinder
5
Markenartikel
5
advergames
4
Game theory
3
Product Placement
3
Product placement
3
Spieltheorie
3
Target group
3
Zielgruppe
3
Advergames
2
Beziehungsmarketing
2
Brand memory
2
Cognition
2
Experiment
2
In-game advertising
2
Kognition
2
Relationship marketing
2
Access platform
1
Adolescence
1
Advergame
1
Advergame experiences
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Advergame format
1
Advergame rewards
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Buijzen, Moniek
Sreejesh, S.
Vashisht, Devika
7
Reijmersdal, Eva A. van
6
Rozendaal, Esther
5
Terlutter, Ralf
5
Breuer, Markus
4
Evans, Nathaniel J.
4
Ghosh, Tathagata
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Mau, Gunnar
4
Ponnet, Koen
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
An, Soontae
3
Choi, Yung Kyun
3
Dwivedi, Yogesh Kumar
3
Herrewijn, Laura
3
Hoy, Mariea Grubbs
3
Lee, Mira
3
Nelson, Michelle R.
3
Pelsmacker, Patrick de
3
Poels, Karolien
3
Borgerson, Janet L.
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dham, Swati Oberoi
2
Eastin, Matthew S.
2
Guo, Xiaolong
2
Hudders, Liselot
2
Hwang, Yongjin
2
Liu, Yong
2
Mai, Enping
2
Minor, Michael
2
Mishra, Pratika
2
Nieborg, David B.
2
Ozuem, Wilson
2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
12
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
6
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
8
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
9
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
10
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
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