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subject:"Online-Marketing"
~person:"Buijzen, Moniek"
~subject:"Social Web"
~subject:"cognitive defenses"
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Search: subject_exact:"Konsolenspiel"
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Online-Marketing
Social Web
cognitive defenses
Computerspiel
5
Video game
5
Advertising
4
Advertising effects
4
Children
4
Kinder
4
Werbewirkung
4
Werbung
4
Internet marketing
3
Brand image
2
Brand management
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Markenführung
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Markenimage
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Target group
2
Zielgruppe
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advergames
2
Brand
1
Consumer behaviour
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Emotion
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Fernsehwerbung
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Konsumentenverhalten
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Markenartikel
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Marketing management
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Marketingmanagement
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Perception
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Product Placement
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Product placement
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Psychology of advertising
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Social web
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Television advertising
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Wahrnehmung
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Werbepsychologie
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advertising
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children
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disclosure
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in-game brand placement
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mood
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Buijzen, Moniek
Castronova, Edward
7
Sreejesh, S.
7
Vashisht, Devika
7
Bell, Mark W.
6
Reijmersdal, Eva A. van
6
Wagner, Gert G.
6
Dwivedi, Yogesh Kumar
5
Breuer, Markus
4
Chen, Huan
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Rozendaal, Esther
4
Teng, Ching-I
4
Terlutter, Ralf
4
Ghosh, Tathagata
3
Mai, Enping
3
Ozuem, Wilson
3
Ponnet, Koen
3
Prasad, Jason
3
Vanwesenbeeck, Ini
3
Waiguny, Martin K. J.
3
Walrave, Michel
3
Ward, Michael R.
3
Yang, Jun
3
Ante, Lennart
2
Badrinarayanan, Vishag A.
2
Bassiouni, Dina H.
2
Berlo, Zeph M. C. van
2
Borgerson, Janet L.
2
Chen, Li
2
Chen, Xi
2
Chiou, Jyh-shen
2
Choi, Yung Kyun
2
Chovancová, Miloslava
2
Cova, Bernard
2
Deterding, Audrey
2
Dham, Swati Oberoi
2
Fiedler, Ingo
2
Flavián Blanco, Carlos
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
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ECONIS (ZBW)
4
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
3
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
Saved in:
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