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subject:"Online-Marketing"
~person:"Coussement, Kristof"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Customer retention
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Coussement, Kristof
Ozuem, Wilson
5
Han, Heesup
4
Prentice, Catherine
4
Quach, Sara
4
Rodríguez del Bosque, Ignacio A.
4
Anaya-Sánchez, Rafael
3
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3
Brodie, Roderick J.
3
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3
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Ullrich, Sebastian
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2
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2
Anber Abraheem Shlash Mohammad
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2
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Confente, Ilenia
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
2
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
3
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
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