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subject:"Online-Marketing"
~person:"Ponnet, Koen"
~person:"Vashisht, Devika"
~person:"Yoon, Sukki"
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Search: subject_exact:"Konsolenspiel"
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Online-Marketing
Computerspiel
13
Video game
13
Internet marketing
12
Advertising effects
10
Werbewirkung
10
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
Brand management
6
Markenführung
6
Advertising
5
Werbung
5
Jugendliche
4
Youth
4
Advergames
3
Children
3
Cognition
3
Experiment
3
Kinder
3
Kognition
3
Product Placement
3
Product placement
3
Brand placements
2
Brand prominence
2
Game theory
2
Game-product congruence
2
In-game advertising
2
Need for cognition
2
Online advertising
2
Psychology of advertising
2
South Korea
2
Spieltheorie
2
Südkorea
2
Target group
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USA
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United States
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Werbepsychologie
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Ponnet, Koen
Vashisht, Devika
Yoon, Sukki
Sreejesh, S.
7
Breuer, Markus
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Reijmersdal, Eva A. van
4
Buijzen, Moniek
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Rozendaal, Esther
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Waiguny, Martin K. J.
3
Walrave, Michel
3
Borgerson, Janet L.
2
Chen, Li
2
Choi, Yung Kyun
2
Dham, Swati Oberoi
2
Guo, Xiaolong
2
Lee, Mira
2
Liu, Yong
2
Mai, Enping
2
Mau, Gunnar
2
Minor, Michael
2
Mishra, Pratika
2
Nelson, Michelle R.
2
Ozuem, Wilson
2
Pillai, Sreejesh S.
2
Prasad, Jason
2
Quilliam, Elizabeth Taylor
2
Schroeder, Jonathan E.
2
Taylor, Charles Raymond
2
Teng, Ching-I
2
Yang, Jun
2
Abida, Fatma Choura
1
Aebli, Annika
1
Agag, Gomaa M.
1
Aggarwal, Aanchal
1
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Journal of consumer behaviour : an international research review
3
International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
12
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1
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
2
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
3
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
4
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
5
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
6
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
7
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
8
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
9
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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