//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Online-Marketing"
~subject:"Markentreue"
~subject:"Marketing"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbindung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Markentreue
Marketing
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Deutschland
1
Germany
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Relationship marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Interview
Article in journal
597
Aufsatz in Zeitschrift
597
Aufsatz im Buch
50
Book section
50
Hochschulschrift
33
Graue Literatur
25
Non-commercial literature
25
Thesis
19
Collection of articles of several authors
15
Sammelwerk
15
Arbeitspapier
13
Working Paper
13
Case study
9
Fallstudie
9
Aufsatzsammlung
6
Collection of articles written by one author
4
Sammlung
4
Conference paper
3
Konferenzbeitrag
3
Handbook
2
Handbuch
2
Fallstudiensammlung
1
Guidebook
1
Konferenzschrift
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
German
1
Author
All
Bruhn, Manfred
1
Published in...
All
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->