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subject:"Organisatorischer Wandel"
~isPartOf:"Hitotsubashi journal of economics"
~subject:"Neue Medien"
~subject:"USA"
~subject:"Werbung"
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Organisatorischer Wandel
Neue Medien
USA
Werbung
Advertising
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Pan, Lijun
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Hitotsubashi journal of economics
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Endogenous choice on advertising pricing of media platforms : lump-sum fee vs. proportional fee
Pan, Lijun
- In:
Hitotsubashi journal of economics
58
(
2017
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011718669
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