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subject:"Personalization"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
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Personalization
Personalisierung
5
Consumer behaviour
2
Internet marketing
2
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Ansari, Asim
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Carson, Steve
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Dzyabura, Daria
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Kornish, Laura J.
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Li, Qiuping
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Electronic commerce research
28
Information systems research : ISR
26
International journal of hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of business research : JBR
22
Tourism management : research, policies, practice
22
Journal of management information systems : JMIS
20
Journal of retailing and consumer services
20
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic commerce : IJEC
13
International journal of contemporary hospitality management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of information & knowledge management : JIKM
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Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of electronic commerce research : JECR
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Management information systems : mis quarterly
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Decision support systems : DSS ; the international journal
9
Information systems and e-business management : ISeB
9
Journal of retailing
9
Technological forecasting & social change : an international journal
8
Tourism management perspectives : TMP
8
Electronic markets : the international journal on networked business
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
7
Journal of organizational computing and electronic commerce
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Psychology & marketing
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International journal of production research
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Journal of advertising
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Journal of hospitality marketing & management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of operational research : EJOR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Harvard-Business-Manager : das Wissen der Besten
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IEEE transactions on engineering management : EM
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ECONIS (ZBW)
5
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1
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
2
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
3
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
4
Probabilistic topic model for hybrid recommender systems : a stochastic variational Bayesian approach
Ansari, Asim
;
Li, Yang
;
Zhang, Jonathan Z.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10011966237
Saved in:
5
Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Kornish, Laura J.
;
Li, Qiuping
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003973183
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