Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Year of publication: |
2010
|
---|---|
Authors: | Kornish, Laura J. ; Li, Qiuping |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 108-121
|
Subject: | Kundengewinnung | Customer acquisition | Personalisierung | Personalization | Werbemittel | Promotional materials | Preis | Price | Spieltheorie | Game theory |
-
Improving on-shelf availability of promotional products at a Malaysian department store
Lee, Kuang Siew, (2017)
-
Aufstand der Verkäufer. : Abhilfe für die notorische Unentschlossenheit potentieller Kunden
Gebhardt-Seele, Stephan, (2011)
-
Luhmann, Ulrich, (1978)
- More ...
-
Kornish, Laura J., (2010)
-
Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
Kornish, Laura J., (2010)
-
Knowledge communication and translation - a knowledge transfer model
Liyanage, Champika, (2009)
- More ...