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subject:"Pharmaceutical industry"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Awan, Muhammad Usman"
~person:"Bergner, Kai N."
~subject:"Arzneimittel"
~subject:"Infektionskrankheit"
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Pharmaceutical industry
Arzneimittel
Infektionskrankheit
Pharmaceuticals
2
Advertising effects
1
Consumer behaviour
1
Diabetes
1
Dienstleistungsqualität
1
Direct marketing
1
Direct-to-consumer advertising
1
Direktmarketing
1
Endorser
1
Gesundheitsmarketing
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Health care
1
Health care marketing
1
Health care system
1
Healthcare marketing
1
Hospital
1
Konsumentenverhalten
1
Krankenhaus
1
Lieferkette
1
Measurement
1
Message framing
1
Messung
1
Patient compliance
1
Patienten
1
Patients
1
Pharmaindustrie
1
Quality management
1
Qualitätsmanagement
1
Service quality
1
Supply chain
1
Werbewirkung
1
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Awan, Muhammad Usman
Bergner, Kai N.
Mukherjee, Avinandan
4
Alkhateeb, Fadi M.
2
Bebber, Robert J.
2
Fiedler, Beth Ann
2
Huh, Jisu
2
Iacocca, Kathleen
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Lee-Wingate, Sooyeon Nikki
2
Mackert, Michael
2
Xie, Ying
2
Yu, Yu
2
Zhao, Yao
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ahmad, Niaz
1
Ali Shah, Syed Zulfiqar
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Athavale, Amod S.
1
Baidoo, Patricia
1
Ball, Jennifer
1
Banahan, Benjamin F., III
1
Banerjee, Asok Kumar
1
Barak, Adam
1
Barbosa, Hugo
1
Baugh, David K.
1
Bayazidi, Yahya
1
Bello, Roberto
1
Bentley, John O.
1
Bhutada, Nilesh
1
Bitar, Rema
1
Blackwell, Steven A.
1
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1
Bovell, Leah
1
Bredenkamp, Jhandré
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International journal of pharmaceutical and healthcare marketing : IJPHM
International journal of quality & reliability management
1
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ECONIS (ZBW)
2
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The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
2
Development of a service quality scale for pharmaceutical supply chains
Ahmad, Niaz
;
Awan, Muhammad Usman
;
Raouf, Abdul
; …
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10003929670
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