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subject:"Pharmaceutical industry"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Ju, Ilwoo"
~subject:"Arzneimittel"
~subject:"Infektionskrankheit"
~subject:"Markenführung"
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Pharmaceutical industry
Arzneimittel
Infektionskrankheit
Markenführung
Advertising
2
Advertising effects
2
Corporate disclosure
2
Fair balance
2
Pharmaceuticals
2
Prescription drug advertising
2
Unternehmenspublizität
2
Werbewirkung
2
Werbung
2
Advertising skepticism
1
Consumer behaviour
1
Disclosure prominence
1
Gesundheitsrisiko
1
Health risk
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Health risk disclosure
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Ju, Ilwoo
Mukherjee, Avinandan
4
Alkhateeb, Fadi M.
2
Bebber, Robert J.
2
Fiedler, Beth Ann
2
Huh, Jisu
2
Iacocca, Kathleen
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Kalyanaram, Gurumurthy
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Lee-Wingate, Sooyeon Nikki
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Abernathy, Ty
1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
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2
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
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