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subject:"Pharmaceutical industry"
~isPartOf:"International journal of the economics of business"
~isPartOf:"Journal of global marketing"
~subject:"Infektionskrankheit"
~subject:"Werbung"
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Pharmaceutical industry
Infektionskrankheit
Werbung
Arzneimittel
32
Pharmaceuticals
32
Pharmaindustrie
23
Arzneimittelmarkt
11
Generic drugs
11
Generika
11
Pharmaceutical market
11
Competition
6
Wettbewerb
6
Theorie
5
Theory
5
USA
5
United States
5
Business ethics
4
Direct marketing
4
Direktmarketing
4
Preisdifferenzierung
4
Price discrimination
4
Unternehmensethik
4
Brand
3
Gesundheitskosten
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Health care costs
3
Innovation
3
Markenartikel
3
Market entry
3
Markteintritt
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Patent
3
Pharmacology
3
Pharmakologie
3
Advertising
2
Advertising effects
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Antitrust law
2
Biotechnologie
2
Biotechnologie-Industrie
2
Biotechnology
2
Biotechnology industry
2
Competition policy
2
Direct-to-consumer advertising
2
EU countries
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English
23
Author
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Comanor, William S.
3
Berndt, Ernst R.
2
Drake, Keith M.
2
McGuire, Thomas G.
2
Anis, Aslam H.
1
Bélisle-Pipon, Jean-Christophe
1
Cherkas, Elliot
1
Conti, Rena M.
1
Danzon, Patricia Munch
1
Darmawan, Ida
1
DelVecchio, Devon
1
Dubois, Pierre
1
Frank, Richard G.
1
Green, Kevin C.
1
Grootendorst, Paul V.
1
Harrison, Jeffrey L.
1
Hartman, Raymond S.
1
Harvard, Stephanie
1
Hay, Joel W.
1
He, Robert
1
Hollis, Aidan
1
Huh, Jisu
1
Huhmann, Bruce A.
1
Huson, Andrew
1
Jae, Haeran
1
Koku, Paul Sergius
1
Lichtenberg, Frank R.
1
Limbu, Yam B.
1
Lu, Z. John
1
Manning, Richard
1
Manning, Richard L.
1
Ndikumana, Alice
1
Phillips, Llad
1
Roberts, Heather
1
Saha, Atanu
1
Scher, Benjamin
1
Shajarizadeh, Ali
1
Starr-McCluer, Martha
1
Stomberg, Christopher
1
Twigg, Kathleen
1
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International journal of the economics of business
Journal of global marketing
NBER working paper series
81
NBER Working Paper
62
International journal of pharmaceutical and healthcare marketing : IJPHM
48
Journal of health economics
44
The European journal of health economics : HEPAC ; health economics in prevention and care
39
Working paper / National Bureau of Economic Research, Inc.
38
Health economics
35
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
35
Health marketing quarterly
33
Discussion paper series / IZA
22
CESifo working papers
19
Research policy : policy, management and economic studies of science, technology and innovation
18
Research paper
17
Health economics review
14
Discussion papers / CEPR
13
International journal of industrial organization
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
The European journal of health economics
12
Applied economics
11
Technological forecasting & social change : an international journal
11
International journal of pharmaceutical and healthcare marketing
10
International journal of advertising : the quarterly review of marketing communications
9
Manufacturing & service operations management : M & SOM
9
OECD Health Statistics
9
Review of industrial organization : RIO
9
Working paper
9
Economics letters
8
IZA Discussion Paper
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Journal of economic behavior & organization : JEBO
8
Working papers / TSE : WP
8
Applied economics letters
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
European journal of operational research : EJOR
7
Journal of public policy & marketing
7
Production and operations management : the flagship research journal of the Production and Operations Management Society
7
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
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ECONIS (ZBW)
23
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
Saved in:
4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
5
Ethical issues in pharmaceutical marketing from an international perspective
2022
Persistent link: https://www.econbiz.de/10012821778
Saved in:
6
No free launch : at-risk entry by generic drug firms
Drake, Keith M.
;
He, Robert
;
McGuire, Thomas G.
; …
- In:
International journal of the economics of business
29
(
2022
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10014226019
Saved in:
7
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
8
U.S. pharmaceutical markets : expenditures, health insurance, new products and generic prescribing from 1960 to 2016
Lu, Z. John
;
Comanor, William S.
;
Cherkas, Elliot
; …
- In:
International journal of the economics of business
27
(
2020
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012182277
Saved in:
9
Four facts concerning competition in us generic prescription drug markets
Conti, Rena M.
;
Berndt, Ernst R.
- In:
International journal of the economics of business
27
(
2020
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10012182278
Saved in:
10
Pharmaceutical industry's changing market dynamics
Saha, Atanu
;
Roberts, Heather
- In:
International journal of the economics of business
27
(
2020
)
2
,
pp. 159-175
Persistent link: https://www.econbiz.de/10012253820
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