Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Year of publication: |
2022
|
---|---|
Authors: | Limbu, Yam B. ; Huhmann, Bruce A. |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 35.2022, 1, p. 1-20
|
Subject: | direct-to-consumer advertising | ethical issues with pharmaceutical sales representatives | marketing mix | Pharmaceutical and medical ethics | physician-directed promotions | systematic review | Unternehmensethik | Business ethics | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Direktmarketing | Direct marketing |
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