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subject:"Pharmaceutical industry"
~isPartOf:"International journal of the economics of business"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~person:"Chandler, Lisa Lucarelli"
~subject:"Generic drugs"
~subject:"Marketingmanagement"
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Chandler, Lisa Lucarelli
Mohamed Azmi Ahmad Hassali
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International journal of the economics of business
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Beyond KOL management : communities of practice as a new perspective on pharmaceutical market penetration
Kroes, Mark
;
Chmielarz, Piotr
;
Chandler, Lisa Lucarelli
; …
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10009235942
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