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subject:"Pharmaceutical industry"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~person:"Georgi, Christina C."
~subject:"Generic drugs"
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Georgi, Christina C.
Mohamed Azmi Ahmad Hassali
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Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.
;
Georgi, Christina C.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
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