Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Year of publication: |
2012
|
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Authors: | Karayanni, Despina A. ; Georgi, Christina C. |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 12.2012, 2, p. 104-122
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Subject: | Ärzte | Physicians | Arzneimittel | Pharmaceuticals | Generika | Generic drugs | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry |
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