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subject:"Print advertising"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Consumer behaviour"
~subject:"advertising"
~type:"article"
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Print advertising
Consumer behaviour
advertising
Advertising effects
22
Werbewirkung
22
Konsumentenverhalten
17
Emotion
4
Computerspiel
3
Kaufentscheidung
3
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Children
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Marketingmanagement
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Psychology of advertising
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Shock
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Anstrichmittel
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Athletes
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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17
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Anderson, Ronald C.
1
Baaren, Rick B. van
1
Bakir, Aysen
1
Bal, Anjali
1
Bickart, Barbara
1
Burton, Jennifer L.
1
Böhm, Gisela
1
Chang, Hyo Jung
1
Dardis, Frank E.
1
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1
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1
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1
Hansen, Jochim
1
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1
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1
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1
Hooghuis, Mirjam
1
Jones, Rosalind
1
Lieberman, Matthew
1
Matthes, Jörg
1
Messner, Matthias
1
Mestas, Manina
1
Michaelidou, Nina
1
Mukherjee, Ashesh
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Naderer, Brigitte
1
O'Boyle, Michael
1
Parent, Michael
1
Parry, Sara
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Pfister, Hans-Rüdiger
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Ponnet, Koen
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Praxmarer-Carus, Sandra
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Reinhard, Marc-André
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Robinson, Matthew
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Schindler, Robert M.
1
Shen, Fuyuan
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Shin, Seongyeon
1
Stern, Philip
1
Strick, Madelijn
1
Suttikun Chompoonut
1
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
147
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
105
Journal of promotion management : innovations in planning and applied research
73
Journal of retailing and consumer services
67
Journal of promotion management : JPM
66
Psychology & marketing
62
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of marketing research : JMR
44
Marketing letters : a journal of research in marketing
40
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
35
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
Journal of international consumer marketing
24
Journal of marketing
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
18
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
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ECONIS (ZBW)
17
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1
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
2
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
3
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
4
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
5
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
6
Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L.
;
Hill, Donna J.
;
Bakir, Aysen
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10011477046
Saved in:
7
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
8
Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
;
Michaelidou, Nina
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 91-92
Persistent link: https://www.econbiz.de/10009738788
Saved in:
9
Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
Saved in:
10
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.
;
Bickart, Barbara
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
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