Challenges to attitude and behaviour change through persuasion
Year of publication: |
2013
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Authors: | Hassan, Louise M. ; Michaelidou, Nina |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 2, p. 91-92
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Subject: | Werbewirkung | Advertising effects | Schock | Shock | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
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Special issue : Challenges to attitude and behaviour change through persuasion
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