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subject:"Privater Konsum"
~language:"eng"
~person:"Ambika, Anupama"
~person:"Devinney, Timothy Michael"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Privater Konsum
Consumer behaviour
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Ambika, Anupama
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
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ECONIS (ZBW)
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When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev
;
Jain, Varsha
;
Pandey, Jatin
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
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2
Do social product features have value to consumers?
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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