When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Year of publication: |
2022
|
---|---|
Authors: | Tripathi, Sanjeev ; Jain, Varsha ; Pandey, Jatin ; Merchant, Altaf ; Ambika, Anupama |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 1, p. 3-17
|
Subject: | Werbung | Advertising | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour |
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