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subject:"Produktentwicklung"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of business & industrial marketing"
~type:"article"
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Produktentwicklung
Mobile phone
9
Mobiltelefon
9
Consumer behaviour
5
Konsumentenverhalten
5
Mobile communications
4
Mobilkommunikation
4
New product development
3
Brand management
2
Einzelhandel
2
Internet marketing
2
Markenführung
2
Online-Marketing
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Retail trade
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3G versus 4G choice
1
Advertising
1
Advertising effects
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Automotive industry
1
Beziehungsmarketing
1
Business network
1
Communication media
1
Customer satisfaction
1
Duration analysis
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Emotion
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Estimation
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Information dissemination
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Informationsverbreitung
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Kfz-Industrie
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Kommunikationsmedien
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Kundenzufriedenheit
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Lagermanagement
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Lieferantenmanagement
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Market entry
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Marketing management
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Marketingmanagement
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Markteintritt
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Ahearne, Michael
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Chang, Yun-chi
1
Hu, Ye
1
Islam, Towhidul
1
Lam, Son K.
1
Lin, Jiun-sheng Chris
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Meade, Nigel
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Schillewaert, Niels
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Journal of marketing
Marketing letters : a journal of research in marketing
The journal of business & industrial marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Academy of Management journal : AMJ
1
Creativity and innovation management
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
Fallstudien zur Unternehmensführung
1
Gaining momentum : managing the diffusion of innovations
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
1
Innovation: organization & management : IOM
1
International journal of contemporary hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet and enterprise management : IJIEM
1
International journal of management practice : IJMP
1
Journal of Islamic marketing : JIMA
1
Journal of economics & management strategy : JEMS
1
Journal of knowledge management
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
1
Revue économique : revue bimestrielle
1
Strategic organization
1
Technological forecasting & social change : an international journal
1
Technology analysis & strategic management
1
The journal of high technology management research
1
The silver market phenomenon : marketing and innovation in the aging society
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ECONIS (ZBW)
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Retailers' new product acceptance decisions : incorporating the buyer-supplier relationship perspective
Lin, Jiun-sheng Chris
;
Chang, Yun-chi
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10009511746
Saved in:
2
Detecting the impact of market factors on sales takeoff times of analog cellular telephones
Islam, Towhidul
;
Meade, Nigel
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10009160244
Saved in:
3
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
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