Retailers' new product acceptance decisions : incorporating the buyer-supplier relationship perspective
Jiun-Sheng Chris Lin; Yun-Chi Chang
| Year of publication: |
2012
|
|---|---|
| Authors: | Lin, Jiun-sheng Chris ; Chang, Yun-chi |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 2, p. 89-99
|
| Subject: | Einzelhandel | Retail trade | Produktentwicklung | New product development | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Lagermanagement | Warehouse management | Mobiltelefon | Mobile phone | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511746