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subject:"Produktqualität"
~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of industrial economics"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenware"
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Produktqualität
Werbewirkung
Brand
306
Markenartikel
306
Brand management
237
Markenführung
237
Consumer behaviour
193
Konsumentenverhalten
193
Brand image
167
Markenimage
167
Beziehungsmarketing
64
Relationship marketing
64
Emotion
30
Luxury goods
30
Luxusgüter
30
Social Web
27
Social web
27
Brand loyalty
20
Marketing management
18
Marketingmanagement
18
USA
17
United States
17
Internet marketing
15
Online-Marketing
15
Advertising effects
14
Markentreue
14
Brand architecture
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenarchitektur
11
Personality psychology
11
Persönlichkeitspsychologie
11
Brand extension
10
Customer integration
10
Kundenintegration
10
Markentransfer
10
Measurement
10
Messung
10
Theorie
10
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Undetermined
9
Free
1
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Article
18
Book / Working Paper
1
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Article in journal
18
Aufsatz in Zeitschrift
18
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
19
Author
All
Velasco, Carlos
2
Ajitha, Soundararaj
1
Albert, Noel
1
Alvarado, Jorge
1
Ambroise, Laure
1
Avramova, Yana R.
1
Baxter, Stacey M.
1
Borges, Adilson
1
Brettel, Malte
1
Calvert, Gemma
1
Chen, Huan
1
Clemenz, Julian
1
Dens, Nathalie
1
Faßnacht, Martin
1
Felix, Reto
1
Fonseca, Beatriz
1
Goetz, Daniela Maria
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hjorth-Andersen, Christian
1
Ilicic, Jasmina
1
Jeong, Hyun Ju
1
Kasilingam, Dharun
1
Kim, Dong Hoo
1
Kim, Jihye
1
Kulczynski, Alicia
1
Machado, Joana César
1
Martins, Carla Carvalho
1
Massara, Francesco
1
Melara, Robert D.
1
Moeller, Timo
1
Neeman, Zvika
1
Olier, Juan Sebastián
1
Pantin-Sohier, Gaëlle
1
Pathak, Abhishek
1
Pelsmacker, Patrick de
1
Porcheddu, Daniele
1
Raboy, David G.
1
Rossiter, John R.
1
Rumpf, Katia
1
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Cowles Foundation discussion paper
The journal of brand management : an international journal
The journal of industrial economics
Journal of business research : JBR
35
The journal of product & brand management
35
Journal of retailing and consumer services
19
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of promotion management : JPM
14
Psychology & marketing
14
Asia Pacific journal of marketing and logistics
10
Marketing letters : a journal of research in marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
Marketing : ZFP ; journal of research and management
7
Journal of promotion management : innovations in planning and applied research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of consumer marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of global fashion marketing : JGfM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
International journal of hospitality management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing intelligence & planning
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Applied economics
3
International journal of business innovation and research : IJBIR
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of market research
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of economics and business research
3
Journal of food products marketing
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
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ECONIS (ZBW)
19
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1
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
2
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
3
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
4
The benefit of collective reputation
Neeman, Zvika
;
Öry, Aniko
;
Yu, Jungju
-
2016
Persistent link: https://www.econbiz.de/10011647546
Saved in:
5
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
6
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
7
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
8
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
9
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
10
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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