Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Year of publication: |
November 2017
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Authors: | Pathak, Abhishek ; Calvert, Gemma ; Velasco, Carlos |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 6, p. 522-545
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Subject: | Sound symbolism | Luxurious brand name | Phonemic age of acquisition | Phonetic symbolism | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Werbewirkung | Advertising effects |
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